Source: Consumerism, People Systems, Society, Village Development — by Nikos A. Salingaros February 9, 2011
by Nikos A. Salingaros, The University of Texas at San Antonio
1. The “Ostrich” technique — (Tuning Out, Selective Exposure).
Comes into action when you — the questioner — are talking to a person — the subject — and present evidence that his or her beliefs about a topic are wrong. Cognitive dissonance creates a high state of stress, which is unpleasant, so the subject responds by blocking what is being said. In a common physiological response, the subject tunes out the message and severs the channel of communication, just staring back with a blank look. Withdrawing from reality ends further engagement with the questioner. [A popular myth is that the Ostrich reacts to threats by digging a hole and hiding its head in the sand; in fact, the Ostrich lies down to look like a lump.]2. The “Rhinoceros” technique — (Source Derogation).
involves attacking the questioner while ignoring the question. This action could range from politely disputing the questioner’s credentials and expertise, to implying a corrupt or dishonest motive (i.e. a deliberate ploy), to outright insults and violence. The questioner could be accused of being brainwashed, even though the subject is more likely the one holding onto mistaken beliefs in this instance. Any pretext that can justify a personal attack on the questioner is useful. A real or imagined social, religious, or racial difference between the questioner and subject can be brought up in a classic prejudicial attack: for example, the questioner is accused of being fascist, totalitarian, communist, anarchist, etc. [When annoyed or threatened in any way, the Rhinoceros just puts its head down and charges the source of annoyance.]3. The “Eel” technique — (Displacement, Disputing Rationality).
a response that engages at some minimal level, but the response is founded upon irrationality. The person holding the false belief — the subject — answers that the issue does not depend upon facts, but is instead purely a matter of opinion. Clinging to this absurdity, however, any rational discussion would be extraneous to the topic and logical argument is futile. There is some minimal engagement but no analysis. The existing false belief is maintained intact and free of any threat from revision because it has been displaced into the realm of opinion as far as the subject is concerned. [The skin of an Eel is covered by slimy mucus so that when someone tries to catch one, it slips out of grasp.]4. The “Squid” technique — (Irrational Counterarguing).
5. The “Lizard” technique — (Selective Support, Attitude Bolstering).
invents evidence that obscures what the questioner is claiming. In protecting an irrational belief, the subject who holds such a belief is forced to introduce many irrelevant arguments. The problem is that the subject is supporting an irrational belief against the questioner’s competing rational thesis backed by logic and facts. Using verification as the basis for arguing could settle the argument very quickly, but that is never the case. The strategy’s goal is to fully engage in order to confuse the issue and retain the false belief, not to allow it to be questioned. It is impossible to produce a coherent logic to defend an irrational held belief. [The Squid frustrates its predators by releasing a cloud of ink in the water, making it impossible to see anything and facilitating its escape.]
a method of ignoring the evidence presented against a false belief, and instead bringing in other peripheral and distracting pieces of information that might seem to support the false belief. Here the subject tries to build up a logical but tangential edifice for supporting his or her false belief, skirting around the main logical objections to the belief itself, and employing a diversionary tactic. There is no direct engagement on the fundamental issue, only clever side-stepping. [The Lizard drops its still-wiggling tail to divert attention elsewhere while it escapes.]6. The “Chameleon” technique.
utilizes basic deception to agree with the questioner. The subject listens sympathetically to the arguments. Possibly, the subject may be impressed at that instance by the logic, facts, and rational arguments, but even if this is an honest conviction, it is totally superficial and fleeting. The moment the subject is back in his or her usual milieu, he or she reverts to the original basis of misinformation. [The Chameleon changes its skin color to adapt to its environment and to social situations, responding to temperature, light conditions, mood, and sexual attraction. The change is temporary, and changing color for camouflage is only one aspect of this behavior.]7. The “Self-justifying Prosecutor” technique — (Inferred Justification).
justifies believing misinformation because it is accepted by authority and/or by the group majority. Presumably, something that is settled should not be questioned. No rational reason is needed for the initial acceptance of misinformation, just groupthink. What happens next is crucial, however: the subject’s brain evolves circuits to create a seemingly rational explanation after the fact. Once that stage has been accomplished, then to the subject holding the false belief, it appears natural and obviously true. The subject claims that the consequences of this false belief (which may be substantial and even catastrophic) actually justify the belief itself. This thought process follows a perverted inverse logic, which assembles a fictitious backwards chain of reasoning to justify misinformation. The colorful label “Self-justifying Prosecutor” is drawn from the criminal justice system. Researchers documented the refusal of judges, prosecuting attorneys, detectives, and police officers to admit to error after a conviction was later reversed through DNA evidence (Tavris & Aronson, 2007). It is very common for the involved parties in the system to stubbornly dismiss the DNA testing and to reinterpret the old evidence so as to justify the original verdict, getting very angry with others in the same system who are re-opening cases already closed. The bottom line — which is never openly expressed — is that admitting error puts the entire system at risk, thus every effort must be made to deny the mistake. The need for self-justification leads prosecutors to use an inverted logic by which if a person actually went to jail, or was executed, then this outcome in itself is sufficient to justify the process that led to that person’s conviction.
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